Content Marketing for Small Business
10 Types of Shareable Content Guaranteed to Boost Small Business Sales
You can create various types of content such as blog posts, videos, infographics, case studies, e-books, podcasts, social media posts, and more. The key is to choose formats that resonate with your target audience.
Are you a small business owner struggling to attract customers and increase your sales?
Introducing the ultimate solution to skyrocket your profits – 10 Types of Shareable Content Guaranteed to Boost Small Business Sales!
Imagine having a proven blueprint that will help you create content that captivates your audience, drives engagement, and ultimately drives more sales for your business.
With our comprehensive guide, you’ll discover the top 10 types of shareable content that have been proven to generate massive results for small businesses just like yours.
From compelling blog posts and eye-catching newsletters to attention-grabbing videos and persuasive testimonials, we’ve got all the strategies covered.
You’ll learn how to craft content that resonates with your target market, keeping them engaged and eager to share with their friends, family, and followers.
By leveraging the power of social media, your brand will gain exposure like never before!
Why Shareable Content is Essential for Small Businesses
In today’s digital age, sharing content has become one of the driving forces behind any successful content marketing strategy for small businesses.
Content that people find valuable and want to share not only helps increase brand visibility but also brings in new customers.
But why is shareable content essential for small businesses?
Well, aside from the obvious benefits like reaching a wider audience, it also creates a sense of trust and credibility among potential customers.
One major advantage of shareable content is its ability to increase organic reach.
When people find something interesting or useful, they often can’t resist hitting that share button. This means your content has the potential to go viral, spreading your message far beyond your immediate network.
And since people are more likely to trust recommendations from friends and family over traditional advertising, having others endorse and share your content helps build trust in your brand.
Moreover, creating shareable content encourages engagement with your target audience. By producing blogs, videos, or podcasts that are not only informative but also entertaining or thought-provoking, you invite people to comment, like, and most importantly – share with others.
This engagement not only increases visibility but also provides valuable insights into what resonates with your audience. By understanding what type of content gets shared the most within your niche market allows you to tailor future campaigns more effectively while staying ahead of competitors who underestimate the power of sharing.
So if you’re a small business owner looking to make an impact in today’s highly competitive landscape, investing time and effort into crafting compelling and shareable content is key.
Let’s run through a list of 10 highly shareable content ideas you can start using today!
1. How-to Guides: Increase Engagement and Establish Expertise
When it comes to content marketing, increasing engagement and establishing expertise are two crucial goals.
How-to guides can be an effective way to achieve both objectives simultaneously.
By providing detailed instructions and relevant tips on a specific topic, you not only demonstrate your knowledge but also offer valuable information that encourages readers to engage with your content.
To create a captivating how-to guide, it’s important to strike the right balance between being helpful and fun.
While the ultimate goal is to provide useful information, injecting some personality and creativity can make the guide more enjoyable to read.
Incorporating anecdotes or personal experiences related to the topic can help establish a connection with readers and make them feel like they’re learning from an approachable expert.
Another powerful way to increase engagement through your how-to guides is by using visual elements effectively.
Engaging visuals help transform potentially daunting tasks into accessible activities and create a better overall user experience.
Creating well-crafted how-to guides presents an opportunity for content marketers to increase engagement while establishing their expertise in their respective fields.
By striking a balance between helpfulness and entertainment value, incorporating personal anecdotes, and utilising engaging visuals, you can create guides that captivate readers while showcasing your knowledge as an expert in your field.
So go ahead – start crafting compelling how-to guides today!
2. Case Studies: Showcase Success Stories and Build Credibility
Case studies are powerful tools in content marketing that allow businesses to showcase their success stories and build credibility.
By presenting real-life examples of how your product or service has benefited customers, you provide proof of your abilities and establish trust with potential clients.
But beyond just boosting credibility, case studies also have the potential to engage readers on a deeper level.
When creating case studies, it’s important to go beyond the basic facts and figures. Instead, focus on telling a compelling story that resonates with your target audience.
From interviewing satisfied customers to highlighting innovative solutions to common problems, make sure your case study is engaging and relatable.
This not only makes for more enjoyable reading but also increases the likelihood that readers will connect with your brand on an emotional level.
Another way to make your case studies stand out is by using a creative approach. Think outside the box when it comes to formatting and presentation.
Use visuals like charts, graphs, or before-and-after images to illustrate the impact of your product or service. Incorporate testimonials from happy clients in video or audio format for added authenticity.
By adding these fun elements, you can transform what might seem like dry data into an entertaining and informative piece of content.
Ultimately, well-crafted case studies serve as valuable assets for any business looking to establish credibility while engaging their audience at the same time.
By showcasing success stories in a creative and relatable manner, you can effectively demonstrate how your products or services can solve real-world problems – making a lasting impression on readers along the way.
3. Infographics: Make Complex Information Easily Digestible and Shareable
Infographics have revolutionised the way we consume and share information in the digital age. In a world saturated with content, these visually appealing graphics offer an effective way to make complex data easily digestible and highly shareable.
With their eye-catching designs and concise format, infographics have become a favourite tool for marketers to create engaging content that stands out from the crowd.
One of the key advantages of using infographics in content marketing is that they simplify complicated concepts or dense information into easily understandable visuals.
By incorporating icons, graphs, charts, and images, infographics break down complex ideas into bite-sized pieces that are more manageable for readers.
This not only helps them comprehend the information more quickly but also allows for easy recall later on.
Moreover, infographics tap into our innate visual processing abilities which enable us to absorb and retain visual information better than textual data.
Studies show that people remember only 10% of what they hear after three days; however, if an image is paired with that same information, retention rates rise to an impressive 65%.
Therefore, utilising infographics in your content marketing strategy not only boosts comprehension but also increases the likelihood of your message being remembered by your audience.
It’s no surprise that infographics have gained tremendous popularity in recent years. Their ability to condense complex information into visually appealing graphics makes them an invaluable tool for content marketers aiming to captivate audiences overwhelmed by a sea of text-based content.
4. Customer Testimonials: Leverage Social Proof to Attract New Customers
Customer testimonials are a powerful tool in the realm of content marketing. They provide social proof that your product or service is reliable and trustworthy, making it easier for potential customers to take the plunge and make a purchase.
But testimonials can do so much more than just attract new customers—they can also help you build stronger relationships with existing ones.
One way to leverage customer testimonials is by featuring them prominently on your website or social media platforms.
By showcasing real-life stories from satisfied customers, you not only provide valuable information to prospective buyers but also create a sense of community around your brand.
This builds trust and credibility, making it more likely for new customers to feel confident about choosing your business over competitors.
Another interesting way to use customer testimonials is by turning them into unique pieces of content.
Instead of simply displaying quotes from happy clients, consider creating short videos or blog posts that delve deeper into their experiences with your product or service.
This allows potential customers to connect on a more emotional level and see firsthand how your offerings have made a positive impact in others’ lives.
Customer testimonials are not just endorsements; they are powerful tools that can help attract new customers while also nurturing relationships with existing ones.
By leveraging social proof through testimonials, you build trust and credibility in the eyes of potential buyers, ultimately leading to increased sales.
So go ahead, harness the power of social proof and reap the benefits it brings!
5. Videos: Capture Attention and Convey Messages Effectively
Videos are a powerful tool in content marketing, as they have the ability to capture attention and convey messages effectively.
In a world where people’s attention spans are shrinking, videos offer a quick and engaging way to deliver information.
Whether it’s a short explainer video or an entertaining advertisement, videos can captivate viewers and keep them engaged from start to finish.
One of the reasons why videos are so effective is that they tap into our visual and auditory senses.
By combining images, sounds, and sometimes even music, videos create a multi-sensory experience that is hard to ignore.
This not only helps to grab attention but also makes it easier for viewers to remember the message being conveyed.
Studies have shown that people retain information better when it is presented in both audio and visual formats, making videos an ideal medium for delivering important messages.
Furthermore, videos allow for creative storytelling that can bring complex ideas to life in an easily understandable way.
Through visuals, motion graphics, animations, or even live-action scenes, brands can communicate their values and offerings in a compelling manner.
By employing storytelling techniques such as narrative arcs or emotional appeals, videos engage viewers on an emotional level and make them more likely to connect with the brand’s message.
Videos play a crucial role in capturing attention and conveying messages effectively in content marketing strategies. By leveraging visual and auditory elements, videos create immersive experiences that not only grab viewers’ attention but also make it easier for them to remember the information being presented.
6. User-generated Content: Foster Brand Loyalty and Encourage Word-of-mouth Marketing
User-generated content (UGC) has become an invaluable tool for brands in today’s digital landscape.
By encouraging customers to share their experiences, opinions, and creativity, businesses can foster brand loyalty and unlock the power of word-of-mouth marketing.
UGC not only helps create a sense of community around a brand but also serves as authentic testimonials that potential customers trust.
One way to leverage UGC is through contests and challenges.
By inviting users to create and submit content related to your brand or products, you not only encourage engagement but also showcase the creativity and enthusiasm of your customers.
This kind of user-generated content acts as social proof for your brand, as people are more likely to trust recommendations from friends or other consumers over traditional advertising.
Another powerful aspect of UGC is its ability to humanise a brand.
When real people share their experiences with a product or service, it adds a personal touch that resonates with potential customers on an emotional level.
Sharing customer stories, reviews, or testimonials can be incredibly effective in establishing trust and building relationships with your audience.
User-generated content is an essential element in any successful content marketing strategy. It allows brands to connect with their customers on a deeper level by fostering brand loyalty through engaging contests and showcasing authentic testimonials.
By utilising UGC effectively, companies can harness the power of word-of-mouth marketing in today’s increasingly digital world.
7. Contests and Giveaways: Drive Excitement, Increase Reach and Generate Leads
Contests and giveaways have become powerful tools in the world of content marketing. In addition to creating excitement among your audience, these promotional activities can significantly increase your reach and generate leads for your business.
By offering enticing prizes, you can incentivise participants to engage with your brand and share your content across their networks, extending your brand’s visibility beyond its usual reach.
One of the key benefits of contests and giveaways is their ability to drive organic engagement on social media platforms.
When participants enter a giveaway or contest, they often have to perform certain actions such as liking or sharing a post, following the brand’s account, or tagging friends in comments.
This not only increases visibility but also generates valuable user-generated content that further promotes your brand organically.
Moreover, contests and giveaways enable you to collect valuable data about potential customers which can ultimately lead to increased conversions.
When participants enter these promotions, they typically provide their contact information such as email addresses or phone numbers.
With this data in hand, you can nurture these leads through targeted email campaigns or personalised follow-ups that help guide them through the buyer’s journey.
Contests and giveaways offer an effective way to create excitement around your brand while expanding its reach and generating leads.
By leveraging engaging prizes and encouraging user participation on social media platforms, you can tap into new audiences who may not have been aware of your business otherwise.
8. Blogs: Educate and Entertain your Future Customers
In today’s digital age, content marketing has become an essential strategy for businesses to educate and engage their future customers. Blogs are a powerful tool that can both educate and entertain your audience, making it easier for them to connect with your brand on a deeper level.
By providing valuable information through well-crafted blog posts, you not only establish yourself as an authority in your industry but also create a positive impression of your brand.
But why stop at merely educating?
Infusing entertainment into your blog content can be the key to capturing the attention of your potential customers.
Use storytelling techniques, humour, or even interactive elements to make your blogs engaging and enjoyable to read.
This approach not only makes the reading experience more fun but also leaves a lasting impact on the reader’s memory, increasing their chances of revisiting and sharing your content with others.
Remember, content marketing is about building relationships with your target audience.
By combining education and entertainment in your blogs, you create a unique space where customers are not just passive consumers of information but active participants in the conversation surrounding your brand.
So go ahead – educate, entertain, and watch as you attract loyal customers who continue to come back for more.
9. Podcasts: Speak Personally with Everyone in your Network and Beyond
Podcasts have become an incredibly powerful tool in the world of content marketing, allowing individuals to connect with their network and beyond on a personal level.
With the rise of remote work and digital communication, podcasts offer a unique platform to engage with others authentically and share individual stories.
The beauty lies in their accessibility – anyone can listen to them anytime, anywhere.
One of the most exciting aspects of podcasting is its ability to facilitate meaningful conversations.
Unlike written content or social media posts, where brevity is key, podcasts allow for deeper exploration and discussion.
Speakers have the time and freedom to delve into specific topics, offering fresh insights that may not be possible within other mediums.
Furthermore, listeners also benefit from engaging in these conversations as they gain new perspectives and ideas that can help them personally and professionally.
Beyond just being helpful tools for communication, podcasts can also be fun!
They provide an opportunity for hosts and guests alike to showcase their personalities through conversationally-driven content.
This often leads to more engaging discussions that are enjoyable for both participants and listeners alike. By combining helpful information with entertaining storytelling, podcasts create a captivating experience where knowledge meets entertainment.
Podcasts serve as excellent platforms for connecting personally with everyone in your network while reaching out beyond it simultaneously.
They provide both hosts and guests a chance to share fresh insights in an engaging manner while offering listeners valuable perspectives that enrich their lives both personally and professionally. So why not grab your mic (or earphones) today? It’s time to start podcasting!
10. Email Newsletters: Inform your Community with Brand Insights
Email newsletters are a powerful tool in content marketing that allows brands to connect and engage with their community.
Beyond the traditional methods of promotion, newsletters provide an opportunity to share insightful brand content while fostering a sense of loyalty among subscribers.
By curating relevant industry news, sharing helpful tips and tricks, or offering exclusive discounts and promotions, brands can position themselves as thought leaders in their field while keeping the community informed.
One key benefit of email newsletters is that they provide an avenue for brands to offer exclusive behind-the-scenes insights into their products or services.
This not only builds trust and authenticity but also gives subscribers a sense of being part of an exclusive club.
With a strategic blend of helpful advice mixed with fun anecdotes or personal stories, email newsletters can create a genuine connection between brands and their subscribers.
Overall, email newsletters serve as more than just a promotional tool; they allow brands to inform and engage with their community on multiple levels.
By providing valuable brand insights through informative content, fun anecdotes, and exclusive offers, these newsletters not only strengthen customer relationships but also help establish the brand as an authority within its industry.
So why wait? Start crafting engaging email newsletters today to keep your community informed while leaving a lasting impression!
Sharing your Content for Small Business Success!
Shareable content is absolutely essential for small businesses.
It has the power to amplify brand awareness, increase customer engagement, and ultimately drive more sales.
By creating content that is informative, entertaining, and visually appealing, small businesses can tap into the vast potential of social media platforms and reach a wider audience.
Furthermore, shareable content allows for word-of-mouth marketing, as satisfied customers are likely to share their positive experiences with others.
So don’t miss out on the opportunity to create shareable content that will help your small business thrive in today’s digital age.
Get creative, think outside the box, and watch your brand soar! If you need help creating your shareable content, get in touch with Premium Content Solutions today to sky-rocket your content growth!